SEO stands for search engine optimization. Search engine marketing is a process of taking action to help an online site or a piece of high quality content on Google.

The main difference between a website design and paid marketing is that search engine optimization involves a “living” quality, a skill that you do not have to pay to be in that position. To make it easier, the ability to upgrade a search engine to take a piece of online content and make it fully functional so that search engines like Google show you the top of a web page if anyone wants something.

Look at it this way. If anyone filters “vegan lasagna” on Google, they may be looking for recipes, ingredients, and guidelines on how to make it. If you have written an article about making vegan lasagna, you can choose people to find your recipe. For anyone to find you, you want to put on top of all the different websites on how to make vegan lasagna. Now it is not easy, however, that is what website advertising and marketing means.

Let’s get it even worse: Most online searches start with a search engine like Google. In fact, 75% of these searches start on Google.

To understand how to rank your main content in search engines, you first need to understand how search works. The ultimate goal of this article is to help you find the search engine optimization and optimization of your content so that you can better rank your content on Google and get a bigger eye on your posts.

How SEO Works?

Search Engine Optimization works by optimizing your website to find the search engine you want to rank, whether Google, Bing, Amazon or YouTube. Most importantly, your job is to make sure that the search engine sees your website online as a result of the standard quality of a personal search.

How they determine the “best” end result is entirely based on an algorithm that considers authority, compliance with that question, loading speed, and more.

(For example, Google has over 200 metrics on their algorithm.)

In most cases, when people take “search engine optimization”, they take “Google SEO”. That’s why we will focus more on improving your Google webpage in this guide.

SEO Course is the most trendiest course of Digital Marketing Course.

SEO focuses on one important goal: getting to # 1 on the Google results page, and staying there. The journey begins with building keyword strategies, understanding the type of content that attracts users, and the technical side of improving quality.

  • SEO Fundamentals
  • Measuring SEO Performance
  • Optimize Organic Search Ranking 
  • Keywords and SEO content plan
  • Aligning SEO and Business objectives
On Page SEO

Covering all major SEO course and comprising of 20+ hours of clear cut lectures & practice activities – this course is “incredible value for money!” as one student said. We’ll cover:

  • What is SEO?
  • What is SERP?
  • What is On Page SEO?
  • How to select a Domain Name?
  • Page Naming (URL Structuring)
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Title?
  • What is Meta Description?
  • Heading Tags (H1 to H6)
  • What is Content Writing?
  • SEO friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap Creation
  • XML Sitemap Creation
  • Tools for SEO
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
Off Page SEO
  • What are Backlinks?
  • Why Backlinks are important?
  • How to get backlinks?
  • Difference between Do-follow and No-follow backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submission
  • Directory Submission
  • Article writing and submissions
  • Press Release writing and submission
  • Blog posting and comment writing
  • Classified posting
  • Forum posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • What is Page Rank?
  • What is PA & DA 
Advance SEO Knowledge
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD updates?
  • How to save your site from Google Panda, Penguin and EMD Updates?
  • How to recover your site from Panda, Penguin and EMD Update?
  • Black Hat SEO (use at your own risk)