PPC stands for pay per click, a web-based index where advertisers pay a price every time their ads are clicked. In fact, it is a way to buy a visit to your site, instead of trying to “gain” this visit in general.

Search engine marketing and marketing is one of the most popular types of PPC. Allows advertisers to redirect advertisements to search engine sponsored links if anyone searches for a keyword associated with their business offer. For example, if we apply to the keyword “PPC software,” our ad may appear at the top of the Google results page.

Every time our ad is clicked, we send a traveler to our website, we have to pay a small search engine. If the PPC is working properly, the rate is low, because going to it is more important than what you are paying for. In other words, if we pay $ 3 per click, but per click on the sales results of $ 300, then we have made a huge profit.

How PPC Models Works?

The click-through payment model is mainly based entirely on keywords. For example, in search engines, Internet markets (also viewed as supported links) only appear when anyone searches for a keyword associated with an advertising product or provider. Therefore, businesses calculate the number of payments per click of fashion marketing and analyze keywords that are most relevant to their sales or services. Investing in active keywords can eliminate various clicks, and ultimately, you get big profits.

The PPC Course is considered really useful for advertisers and publishers. For advertisers, the mannequin is ideal because it presents opportunities to promote sales or offerings to different target audiences looking at related content. Additionally, a well-designed PPC advertising campaign allows the advertiser to purchase a large amount of money as the cost per click (click) from the usable client exceeds the amount of clicks paid by the publisher.

For publishers, each payment model provides a very important revenue stream. Consider Google and Facebook, which offer free donations to their customers (free net searches and forums). Online companies are able to make money through their free sales through online advertising, especially the PPC model.

Pay Per Click advertising using Google Ads is the basis of many digital advertising strategies. Learn how the bidding auction system works, improve your targeting strategy, and make changes to improve your campaigns. Also, make sure you get your money’s worth by following conversion and measuring your return on investment (ROI).

  • Fundamentals of Paid Search
  • Paid Search Campaign Measurement
  • Search Campaign Measurement
  • Paid Search Campaign Creation with Google Ads


Covering all major online marketing topics and comprising of 20+ hours of clear cut lectures & practice activities – this course is “incredible value for money!” as one student said. We’ll cover:

  • Introduction to PPC & Adwords
  • Setting up Google Adwords Account
  • Payment option 0 Which is better?
  • Create first campaign
  • Understanding Adgroup, Ads,
  • Keyword Concept
  • Learn bidding Strategy
  • Geo Targeting
  • Sitelink Extensions
  • Call Extensions
  • Local Extension
  • Review Extension
  • What is Quality Score?
  • What is CTR?
  • Conversion Tracking
  • How to optimize your coast?
  • How to maintain QS and High CTR?